Starting an online business can be hectic. It is one of those things you do not even have an idea of how complicated it can be especially when you are trying to position your online business for success. I can tell you from experience that it is such a huge learning curve, and I can guarantee you sleepless nights while reading and watching tutorials on topics such as search engine optimization or SEO. Luckily, you do not have to struggle with creating a competitive advantage for your business as Semrush has already done most of the work for you.
What is Semrush?
Semrush is an online visibility, SEO, and marketing platform that provides powerful tools for online marketing, analytics and reports, social media marketing, and competitive marketing and analysis. Semrush allows online business owners and content creators the privilege and power to position their businesses for success and to do it seamlessly without having to circumvent the internet while looking for tutorials and solutions. A good way Semrush does this is to allow you to Grow Your Online Visibility.
I have been blogging for almost a year now, and I can tell you that I wish I had Semrush from the get-go. I wish I had realized all the benefits and advantages that would emanate from having access to and utilizing their platform. For instance, their social media tool is a must-have. We often get lost researching numerous ways to tweak our social media accounts to enable increased exposure, engagement, and an in-depth analysis of the social media marketing strategies that work and those that don’t.
Content marketing can be so arduous, especially when one is not aware of the extent of the success or failure of their strategies. I learn more ways to improve my content and better improve search engine rankings through Semrush. The tools provided by Semrush are very strategic and will even allow you in-depth insights into the strategies and methods used by competitors through their Competitor Analysis Tools.
Analytics can be quite complicated and even confusing when not delivered in a consumable, relatable, and interpretable way. As a content creator and online content marketer, analytics as a lump can take so much time to digest, analyze and filter through. For example, if your analytics provider tells you that you had a retention rate of 40%, you may lack the expertise and knowledge to digest this data and apply your results to your marketing efforts.
However, with Semrush, you not only get analytics and downloadable reports that can be exported as pdfs but you also get interpreted and digested data. Semrush provides a clean, concise, and interpretable view of your analytics and even provides insight into the various ways you can improve your marketing strategies and increase your online visibility. Be sure to check out their Content Marketing Toolkit.
Search Engine Optimization, SEO
Semrush is the perfect tool for search engine optimization and online marketing as a whole, as it allows you a clear picture of what competitors are doing. Through its over 30 tools, which are broken down into five sections, Semrush provides granular insight on what would better position your online business for marketing and SEO success.
Semrush provides insight through five main sections, including SEO, Content Marketing, Market Research, Advertising, and Social Media. Each of these sections includes mini-sections and modules that allow you to delve deep into analytics and data, to realize the potential competitive advantages that your business could have. An excellent example is keyword research, for which Semrush has provided Tools for any SEO Challenge.
Semrush indicates the keywords that your website is ranking for and even goes as far as to enable you to sort them in a way that aligns with your goals. You can sort your ranking keywords via their cost per click or CPC and even access the value amount of the traffic you get from organic search or other mediums and advertising channels.
The data Semrush provides allows you an in-depth analysis of where you are in search engine rankings, how you can rank higher, and the best methods and advertising strategies to help you get there. Moreover, through its On-Page SEO Checker, Semrush allows you to write strategically and improve your search engine rankings from the get-go.
Geography has become less important when it comes to online marketing and advertising. However, knowing where your online readers and visitors are on the global map can be the difference between providing geographically precise advertising or ads that do not apply to their specific locations. An excellent example is sales advertising for winter clothes or equipment such as snowblowers. Without knowing where your audience hails from, you may advertise winter clothing and equipment to people in Africa who do not have extremely cold winters.
Instead, acquiring geographical data and analysis from Semrush allows you the knowledge about where your audience is located, leading to improvements in your on-site advertising and the positioning of your brand on the global market. Additionally, Semrush allows you to track your pay-per-click or PPC campaigns through its PPC Tool and understand where your money draws the most value and what advertising strategies are best suited for increased growth. Knowing competitors’ strategies can also be a good way to guide you to increased success. A good way to do this is using the Competitive Intelligence Tool provided by Semrush.
Semrush is a tool that gives you a lot of value for your money, with monthly plans starting at $119.95 to $449.95 and discounted yearly plans starting from $99.95 to $374.95 per month. Their plans include a Pro Plan, which is the lowest, an intermediate ‘Guru’ plan, and an all-features Business plan. You can get more features that are billed per feature and per plan as additional tools to enable increased competitiveness.
These prices are well-suited in my view, as Semrush offers tools and competencies that you would only get from several other platforms, including SEO and keyword research websites and tools. Therefore, I would highly recommend Semrush to anyone who has an online business. It is the perfect tool to set off your online marketing on the right foot and ensure growth and increased competitive advantage.
Where to Get Semrush?
Semrush is available in numerous languages, including English, Spanish, German, and Chinese, among others. Semrush also offers courses to help you gain a competitive advantage and position your online business for success! These include the Content Marketing Toolkit Course and the Keyword Research Course, encapsulated in the Semrush Academy. Semrush also provides numerous Ebooks to help you get things rolling.