What is Micro-Targeting and How It is Used in Advertising
Microtargeting is very much concerned with common characteristics within a group of people and not much with the overall group.
What is Micro-Targeting?
Microtargeting is a concept and a field in big data analytics, business intelligence, and predictive analysis. It works as a way that businesses can target promotions and products to specific users as per the data they input.
Essentially, microtargeting is where your user data is input into predictive analysis, big data analytics, and business intelligence to produce relevant, custom, and user-oriented promotions and product offerings. It works through specificity and ensuring that there is relevance. Additionally, the products and promotions that become offered get customized as per the specific users, their likes, and interests.
Micro-Targeting and How it Seeks to Discover and Deploy Common Characteristics
Microtargeting is very much concerned with common characteristics within a group of people and not much with the overall group. Let us take an instance where we are talking about farmers, and a corporation wants to micro-target its agricultural products to specific farmers. The particular target group’s characteristics can be broken down in a drill-down manner to ensure that the promotions and product offerings reach only the target group.
